Press Releases

FOR IMMEDIATE RELEASE
JUNE 1, 2004

“THE BEAUTY SHOW”
An Insiders’ Preview of the Hottest
Information and Entertainment Show of the New Millennium

New Syndicated TV Show on Beauty Blends Technologies to Create Sales

Hollywood, Ca. (June) – A BIG Production Company of Santa Barbara, CA has announced the debut of its break-through specialty television program devoted entirely to the field of beauty news.

Titled “The Beauty Show,” this nationally syndicated variety series is a new media company leading the way in solutions for “new model” television programming and advertising by producing content that can be versioned or customized to build brands through the integration of delivering branded TV media platforms.   Known as “addressable advertising,” the production and business model from A BIG Production Company enables a one-to-one communication where advertisers are able to deliver the most relevant content to individual viewers by creating new ways of storytelling through specialized product placement and incentive programs.