Press Releases

FOR IMMEDIATE RELEASE
MAY 1, 2007

The Beauty Show announces the worldwide TV documentary series that will cover the growing spa industry.  Welcome to:

            The Worldwide Business of Spas

There’s an amazing transformation taking place in the world of beauty – a universal recognition by diverse cultures around the globe that “beauty” is so much more than skin deep.   Today, the beauty trade has become hyphenated, and now is accurately referred to as the Beauty-Wellness Industry.

In fact, worldwide, the Beauty-Wellness Industry has grown to $400 Billion – with no projected end to this expansion.  Elite wellness-spas are springing up in places around the world where one normally would not traipse:  from the Mekong Delta in Viet Nam, to tented bush camps in Rwanda, Africa; from ancient Moorish outposts in Saudi, Arabia, to venerable and regal palaces throughout India, to medieval castles in many countries of Eastern and Western Europe.  The list of locales reads like an explorer’s atlas of exotic destinations.

The Beauty-Wellness Industry in total is one that few know in depth, but seemingly all want to jump on board.  Briefly, this evolved and evolving industry reveals a coming together of distinct cultures and diverse businesses to focus on lifestyle  .  wellness  .  achievement  .  philosophy  . self-actualization   .  and nationalism.  The influencers and the influential are interpreting beauty and health in their spas through a blend of what is locally and historically preferred within their own cultures, and intertwining these with the highest international standards of operation, presentation, client relations and business practices.   The enormous profits to be made have not been lost on major international corporations and/or individual investors of great means.

Welcome to The “Spa”tacular
World of Health Resorts

 The Worldwide Business of Spas (working title) will be a 13-part documentary TV series guaranteed to “massage the senses,” to be distributed on Web TV – and through national and international TV syndication service.  Additionally, it will be edited to become a behind-the-scenes 3-hour documentary DVD series.  The format will be a CNN-emulated style that will appeal to a broad, multi-gender demographic spanning a large percentage of viewers who are seeking hope, joy, energy and peace.  A recent survey conducted by “American Lives” has found that 33 percent of Americans (approximately 100 million people) are “actively pursuing methods of finding more balance in their lives.”  Extrapolating that figure projects almost unfathomable numbers who are seeking life enhancement and enrichment.

"The Worldwide Business of Spas” will be a fascinating and entertaining, behind-the-scenes look at the big business of spas; where these beauty-and-wellness retreats are located, along with a glamorous travelogue of each country; how each region incorporates its age-old beliefs, remedies and beauty secrets into its presentations; where the new medical spas are found; why Americans are traveling the world for cosmetic and wellness enhancement; and how spas have provided economic benefits for their specific environs, and more.  The on-location production – which necessarily involves extensive research – means that each segment will be unique, thereby maintaining uncommon viewer and sponsor interest.